My goal in marketing is to push the boundaries of creativity—stretching my thinking inside and outside of boxes I didn’t even know existed. I love people, and I’m deeply drawn to the human connection that marketing fosters, especially through storytelling. Understanding a consumer inside and out fascinates me; it challenges me to reflect on who I am as a marketer and how I can create something that truly resonates. My mission is to use creativity and out-of-the-box thinking to spark an emotional response in consumers—one so powerful that it lingers in their minds, compelling them to share it with others. When marketing is done right, it’s not just seen or heard—it’s felt. And when people feel something deeply, they remember it. That’s how loyalty is built, and that’s the kind of impact I strive to make.